It’s very difficult when you have an idea of a design in your head and you need to convey this idea to someone else … so I made a Pinterest board.
The idea for our logo that was floating around haphazardly in my mind consisted of a vintage 1950’s tattoo style with maybe teacups, crowns, hearts … quaint but with a sex pistols edge! I knew I liked the colours pink and turquoise together and the name was going to be Vintage Rocks.
http://www.pinterest.com/emmaletheren/branding/
Now, you’re probably conjuring up an image of my logo in your head which is completely different to mine, as did my friends, my mum, my nan, my brother, my sister-in-law, my daughter and my fiance!! That’s the thing, everything is open to interpretation when it comes to design!
There was only one thing for it, I installed Photoshop on my lappy and had a crack at it myself.
I used to use Photoshop a lot for adverts, posters etc when I had my flooring shop a few years ago but it’s surprising how quickly your brain empties out information that it thinks it will never need again!
The logo started out quite basic but as I added more and more layers it eventually evolved into something that satisfied my somewhat uncoordinated concept…perhaps not as grungy punk as I had liked but I got an end result that I was quite proud of … My Nan says she likes it anyway!!
What do you think …??
